Pay when you get customers.

Wonderly is a team of 70 employees across the United States and Canada with deep experience in home improvement, marketing, sales, technology, and AI. Our company is a unique mix of dozens of top engineers, plus expert home improvement operators, including former VPs of Sales for $100M+ annual remodeling businesses. We spent 18 months working side by side with remodelers and home improvement businesses before we ever launched, and we still work that closely with every partner today.

Tons of companies will sell you stuff like leads, appointments, an AI receptionist, a CRM, or an AI sales coach. Here’s what they all have in common: they get paid whether or not it actually works for you. A lead that doesn’t convert? They already got paid. CRM that’s hard to use? They already made money from you. They have no reason to care whether or not your business actually succeeds.

Wonderly is built the opposite way. We don’t charge for leads, booked appointments, software, AI, or subscriptions. Think of us as a growth backer. Like an investor, we put our own money into growing your business, giving you the capital, software, AI, and sales and marketing experts you need to grow your revenue 2-5x more. But instead of taking a piece of your company, we only take a cut of the jobs we help you win. If Wonderly doesn’t make you money, Wonderly doesn’t make money. That’s our entire business model. It’s why we’re very selective about who we partner with. We look for established contractors who show up, follow through with homeowners, and treat the leads we send seriously, because our model only works when both sides are pulling hard in the same direction.

We built Wonderly because great home improvement businesses deserve a partner that only wins when they do. We’re so confident in our system that we bet on your business first: everything is free, and your very first payment to us comes only after a homeowner signs your quote and pays you. No other company in the world will put skin in the game with you like this, but Wonderly does. That’s because we’re a real, accountable company built to last.

For too long, businesses have sold you clunky software, AI that doesn’t work, bad leads, or appointments that waste your time. Seats, subscriptions, agencies, AI, and hours, all paid upfront while the remodeling business owner carried all the risk. Not anymore. Wonderly brings you actual outcomes.

Your growth isn’t just something we say we care about. It’s the only way we make money.

Wonderly pays for your leads because it’s how our business model works, and why we’re able to make a lot of money together. We only get paid when a job closes, so the only way we make money is by getting you enough of the right leads to close more work. That’s why we don’t stop at the lead. Most companies sell you a lead or a booked appointment and walk away. With Wonderly, every lead goes into our system: a real person calls the homeowner fast, books the onsite appointment, and we keep following up on every quote until you get an answer. A lead that goes through the Wonderly system is twice as likely to close as one that doesn’t - that’s the only reason Wonderly works, and why no one else offers the same deal as we do.

Your side of the deal is to show up prepared, build trust with homeowners using your expertise, put together honest estimates, and deliver the work with your crew. You’ll also need to keep your lead updates current so we know what’s working. We provide you a steady flow of profitable jobs and make sure every home visit is worth the drive. You put in the time, expertise, and follow-through.

More leads don’t automatically mean more profitable work. Results depend on your pricing, your sales process, your diligently using Wonderly’s system, and how much capacity you actually have to take on new jobs. Sometimes it’s on us too. We’re a process-first company, which means we track every lead through its multi-month lifecycle and measure every outcome, and we use that to constantly improve our system over time.

Wonderly’s probably not a fit if your schedule is already full, your margins can’t absorb our revenue share arrangement, or you don’t want to work inside our required process. We’d rather surface that upfront than have either of us discover it three months in.

Wonderly’s current partnership offer has no up front cost. That means no subscription fees, no charge for leads, marketing services, software, AI tools, or setup. All of that’s free and on us. The only thing you pay is an agreed percentage of the work you actually win from a Wonderly-attributed lead, and that payment is only owed once the job closes.

Your percentage depends on your business and the size of the jobs coming through. We’ll walk through the exact rate, payment schedule, and any additional fees in your agreement so that you can run the numbers yourself before deciding if it makes sense for your business.

Your payment schedule begins once the homeowner signs the quote and pays you a deposit (if you require one).

A common schedule splits our fee into two payments: the first due 15 days after signing (or when you collect the deposit), and the second due 60 days after signing (or when the job is complete and you receive final payment). Larger jobs and individual agreements may follow different schedules. Since you set your homeowner’s deposit and payment milestones, make sure they line up with your own cash flow.

If the homeowner cancels or the job value changes, let us know through the app and share the supporting details so we can adjust billing under your agreement.

About 80% of the contractors we work with have a strong enough credit history that we don’t require a deposit at all. For the rest, we may ask for one, because we’re fronting real money on your marketing and lead generation before we’ve earned a single dollar back. The deposit is our way of confirming you’re as committed to making this work as we are, and it lets us keep investing aggressively in your lead flow without worrying about being left holding the bag.

If you pay a deposit, it’s fully refundable. We return it in full once we stop working together, minus anything you still owe us at that point. It’s not a fee, and we don’t touch it while we’re actively working together. It just sits there as mutual assurance until the partnership ends.

Since we only get paid after you close customers, we sign a contract before we get started. Our contract contains serious legal consequences for any attempt to circumvent our revenue sharing agreement. This way we’re protected, and can invest with you in building strong, mutual trust and a profitable partnership.

This is a revenue-share partnership, not a piece of software you might traditionally sample for 14 days. But because we don’t get paid until you do, the first stretch of working together functions like a trial by design: if we aren’t making you revenue, or it’s clear the partnership isn’t paying off for either of us, either side can walk away. We do have a contract that covers your deposit (usually $0), responsibilities, payment terms, cancellation, and the serious legal consequences for circumventing revenue share.

There’s no fee to stop working with us and no ongoing subscription to cancel. You’re never paying us just to keep the lights on. That said, even after you cancel, if you make money from leads we sent you pre-cancellation, we’d still take our revenue share from those jobs.

Yes, but only as damages for specific situations spelled out in your agreement, for example, ghosting leads, or missing a homeowner appointment, or not updating the Wonderly CRM. We put real money on the line before we’ve earned anything, so we need partners who take the right actions on their end too.

These fees aren’t charged just because you didn’t win a job. Losing a bid fairly is a normal part of the business, and we don’t penalize you for it. The fees exist for situations where a partner isn’t holding up their end of the deal, and your agreement spells out the exact amount and conditions for each one so there’s no guesswork. We also take it very seriously if someone tries to route around paying revenue share on a job that came from a Wonderly lead (yes, we do file lawsuits to those who try to cheat us, and we have a very advanced AI system that catches them). That’s covered in the agreement too, and we enforce it.

We work off the quotes, signed agreements, payment records, and lead updates tied to the job. Our agreement also lets us follow up directly with homeowners to confirm the details if needed.

Before we charge you anything, you’ll get at least seven days’ notice with the amount, the job it’s for, and the date we’ll charge it. If something looks off, simply text back or reach out to your customer success manager right away with the details. The same goes for a canceled job or a change in contract value. If you’re disputing a charge, we hold off on collecting it until the dispute is resolved.

Because we only make money when jobs close, bad leads hurt us just as much as they hurt you, so we have every incentive to fix that fast.

Every Wonderly lead runs through our system, so when one doesn’t close, we can see exactly where it stalled — no answer, no appointment, no signed quote — and fix that step instead of guessing.

The Wonderly system automatically improves itself when leads don’t convert - so it’s especially helpful when you write details about why a lead didn’t sign, as our system will take that information and adjust lead generation. If leads aren’t converting, the first thing we do is adjust targeting: refreshing marketing channels, adjusting lead sources, adjusting the landing page, adjusting services or region, tightening qualification, or preparing them better for onsites. If nothing moves the needle within about 1-2 months, it’s a sign the partnership isn’t profitable for either of us, and we can part ways amicably - in that scenario, we lose money ourselves, not you.

If you’re consistently getting the wrong kinds of projects, please indicate that inside the Wonderly App (or tell your customer success manager and write to us specific examples). That feedback directly shapes how our system targets and qualifies leads for you - the AI is auto-adjusting based on what you tell us. Lead quality is on us, not just you.

If we send you a contact, we count them as a Wonderly lead unless you can show us you’d already called, texted, or emailed them in the previous 30 days (if that’s the case, just let us know when we send it over).

That means an old customer, or someone already sitting in your CRM, doesn’t automatically get excluded if Wonderly is the one who brought them back to the table.

This also covers related repeat work, change orders, upsells, and referrals coming off that lead. If something looks like a customer you’re already actively working, flag it with us right away and we’ll sort it out together.

We’re not focused on labeling leads “exclusive.” We’re focused on getting you as much profitable work as you have the capacity to take on. Unlike lead aggregators such as Angi or Thumbtack, we don’t sell the same homeowner to five contractors and let you fight it out for the job. We make money from revenue share, not from bidding wars between our own partners, so our incentive is to put our full effort behind a few strong businesses in each area and help each one close as many of those leads as they can handle.

To repeat this a 3rd time (as it’s so important): we don’t make money from selling you leads; we give you leads, and we make money because our system built by home improvement experts and top AI engineers can convert these leads into signed quotes much better than anything else on the market.

That said, a couple of caveats: leads that originate from certain third-party sources sometimes get shared with multiple contractors before they ever reach us, so we can’t promise airtight exclusivity on every single lead. And even on a lead that’s unique to you, the homeowner is still free to shop around. That’s just how homeowners behave, exclusive or not. But even when a homeowner shops around, the contractor who calls first, shows up prepared, and follows up consistently usually wins. That’s what the Wonderly system does for you on every lead.

For the leads we send you, yes. Your team needs to log communications, appointments, quotes, and updates in Wonderly so everyone can see where things stand. This is incredibly important to our mutual success, because it allows both your CSM and the Wonderly sales team to make sure your leads keep moving through your pipeline (while you stay busy running your crews, closing the jobs, and doing quality work for the homeowner). The CRM is the backbone of the Wonderly system. Every call, appointment, and quote you log is what lets us follow up for you and keep the deal moving. It’s a big part of why leads in our system close at twice the industry standard rate.

This part is very important and worth repeating: a lead that goes through the Wonderly system has about a 2x chance of converting than the same lead that doesn’t go through our system. This is literally how we make money - so if you don’t use our system, we will stop working with you because we’d be losing money.

You don’t necessarily have to give up your estimating software. You can prepare an estimate elsewhere and upload it to Wonderly. Though Wonderly’s AI can help you design and draft an estimate well.

Yes to preparing. Build your estimate in whatever tool you already use, then upload it to Wonderly. For signing, our agreement allows a signature through Wonderly or a physical signature (but not a 3rd party software like Docusign or Jobber). Physically signed quotes are the best. But when you send a quote through Wonderly - our AI can do followups for you to improve the chances of signature.

If the homeowner signs on paper, just report it and update Wonderly within 24 hours - we always contact homeowners ourselves as well.

Signing through a different online platform needs our written approval first. Without it, a $1,000 fee can apply per instance, so just check with us first if that’s your plan.

We use current, natural-sounding voice models, and you don’t have to take our word for it. Ask to hear real call recordings, including ones with unusual questions or a homeowner asking to speak to a person.

A real person always handles the first call when a homeowner reaches out, because people respond better to a human up front. If a homeowner doesn’t pick up after a few attempts, you can opt in to have our AI agent follow up with them instead, and in that specific use case, it holds up very well. We are constantly testing and measuring how good AI is compared to humans.

Under our current standard agreement, either side can end the partnership with 30 days’ notice by emailing customer-success@wonderly.com.

A few things to know before you go:

• Revenue share on qualifying work from leads we already sent you continues for five years from each lead’s introduction. You earned those leads from us, so that piece doesn’t disappear just because we’ve parted ways. We contact all leads directly too, to enforce this.
• You’ll give us quarterly updates for one year after the partnership ends on those previously supplied leads, so we can track what closed.
• Your deposit is returned under the refund terms, after deducting amounts owed (if applicable).
• Any other outstanding payments or obligations that survive cancellation still apply.

You’re not obligated to win the jobs still sitting in your pipeline. But if one of them does close, the revenue share on it is still owed. We did the work to bring you that lead and help you close.

Stopping new leads and fully closing your account are two different things, and you can choose either.

The offboarding option stops new lead generation but keeps your account open for up to five years so you can keep working the leads already in your pipeline. Fully closing the account ends your login entirely. Talk to your customer success manager about which one fits before you make the change.

Data isn’t available for export. Any leads you were working stay inside the Wonderly system, so you’ll continue using Wonderly to communicate with and update them.

Deleting your account doesn’t erase everything overnight, either. Our privacy policy lets us hold onto personal information for up to a year after deletion, unless a legal requirement, an active dispute, or an earlier deletion request you made requires us to remove it sooner.

The materials you brought to Wonderly, like your existing logo and content, remain yours. Under our current terms, websites, campaigns, copy, AI, and workflows created by Wonderly remain Wonderly’s property unless we agree otherwise in writing.