This waterproofing company went from 1 lead a week to 19 and grew revenue 60% with Wonderly.

The before

StopWater wasn't getting enough leads.

The lead problem came down to one issue: StopWater got customers the way most contracting businesses do, through word of mouth.

That meant every Monday morning, Tarik had no idea what the week would look like. Maybe the phone rang twice. Maybe it didn't ring at all. Maybe the one call he got was a $500 repair instead of a $40,000 waterproofing job. He couldn't plan around what he couldn't predict.

"You end up spending your time trying to figure out how to sell the biggest jobs in the easiest possible way. Because nothing is predictable." – Tarik

His business software was supposed to help with his lead issues, but it made everything harder. Tarik was paying for Salesforce CRM, Google and Facebook Ads Managers for paid ads, PandaDoc for contracts, a separate phone system, and a website. Each separate tool had a learning curve. So his team didn’t use them. And data didn’t sync across tools.

"You don't end up using your CRM because it's too difficult to update the notes. You don't end up sending the quote directly from the software, because it's not hooked up anyway.” – Tarik

So Tarik did the work himself. He took calls from his car, chased deposits, and followed up on quotes.

A few months in, he realized he wasn't running the business anymore. He was just doing the most expensive job inside it.

“Relying on referrals means that you're constantly working, constantly figuring out where your next job is. There's no predictability. It's very hard to take any risk. You’ve created an expensive job for yourself. You've made yourself an expensive employee.” – Tarik

The breaking point

Tarik kept losing the inspiration to be a business owner.

Tarik's breaking point happened in his car, on a call with the marketing agency he'd hired to run ads.

The agency was telling him their leads were great. His sales team was telling him those same leads were awful.

Tarik was caught between two stories with no way to verify either one, because the expensive business software platforms he bought to track his leads were too complex and fragmented to even be useful.

Meanwhile, Tarik was juggling everything else the business needed from him in that same drive: collecting deposits, quoting customers, and coordinating his crews.

"I had really no information. I was looking for quotes that day. I was trying to figure out who's going to pay."

This wasn't one bad afternoon.

Tarik estimated that five or six out of every ten days looked exactly like this one. He spent his time piecing together fragments of information from different people and different systems, trying to figure out where his marketing money was going, which quotes still needed to go out, who hadn't paid, what new jobs were on the schedule, and which crew was supposed to be on which site.

The cost wasn't just time or money. It was also his motivation to continue being a business owner.

"You lose the inspiration of why you're a business owner. The only exciting thing that happens is problems." – Tarik

The search

Tarik wanted his life back.

Tarik came across a Wonderly ad while he was looking for ways to improve the business. What caught his attention wasn't a single feature. It was that one platform could replace the entire patchwork of tools he'd been using: website, ads, CRM, quoting, and deposits.

That meant he could stop paying for five different systems that didn't talk to each other. It also meant he could stop spending every waking hour on the phone.

Instead of taking calls from his car at 6 AM, he could check in on the business when he woke up, check in again before bed, and let everything in between run on its own.

He turned Wonderly on.

The transformation

Customers started coming in automatically and rapidly.

The first thing that hit Tarik was watching a Facebook lead come in and book an appointment with his team without anyone on his team communicating with the lead. A homeowner described their water problem, got asked the right follow-up questions by Wonderly's AI agent, and booked a time on the calendar — all while Tarik watched it happen.

"You got to actually see the conversation that they had, and you're like, wait, is this really happening? This person has a real problem and they need a real solution. They booked the time." –Tarik

The pace kept accelerating from there. A recent deal moved through the funnel so quickly that the team was scrambling on the back end to schedule a crew before the customer's deposit cleared.

"You're actually trying to catch up. Wait, they're already done with their deposit. We have to schedule a crew." –Tarik

This was the opposite of how StopWater used to operate.

Before Wonderly, Tarik was the one waiting — for the agency to send a report, for a sales rep to follow up on a lead, for someone to update the CRM, for a customer to send a check. Now the customers were the ones setting the pace, and Tarik's team had to learn how to keep up with them.

The results

Revenue is up 60%. StopWater runs job so well that customers think they’re a large corporation.

Before Wonderly, StopWater was getting fewer than five real leads a week, and Tarik admits that number is generous. The systems weren't connected well enough to actually count how many of those leads turned into real conversations with serious buyers, so the team was operating on rough estimates.

Today, StopWater has nineteen real conversations a week with homeowners who actually have water problems and want them fixed.

And revenue is up 60%.

Tarik stopped needing to run StopWater’s marketing and sales manually. He no longer takes calls from his car at every hour of the day, and he no longer wakes up to a backlog of half-finished tasks. He checks the business once before bed and once when he wakes up, and the rest of his day is his.

The company is also starting to feel bigger than it is. People who visit StopWater's job sites assume there's a corporate operation behind it, because the team moves so quickly and smoothly that it's hard to believe how few people are actually involved.

"People that we work with are really surprised. They go on site and ask, 'How big is your company?' We say, 'There's not that many of us, actually.' They say, 'You guys move so smoothly, so fast — I assumed it was a mega corporate.'" – Tarik

It's the same small team Tarik had before. The difference is that they're no longer holding six disconnected tools together to keep the business running.

What's next

StopWater is growing faster than ever and Tarik is planning to buy more businesses.

Six months ago, Tarik was running StopWater out of his car with fewer than five real leads a week. Today, with Wonderly running the front of his business, he has a faster, more profitable company on the same small team.

His crews used to start every morning from the same shop, which capped how far the business could serve. Now each crew works its own service area. Wonderly handles the customer-facing work for all of them. So Tarik can add crews and open new territory without adding overhead.

It also changed how he spends his marketing budget. When a service area has room for more jobs, he pushes more budget into Wonderly and the leads show up. When it's full, he pulls back. Every marketing dollar is tied to a crew that can actually do the work.

Now Tarik is looking into acquiring more companies. If Wonderly can handle the website, the marketing, the lead conversations, the quoting, and the deposits for StopWater, it can do the same for the next company he buys.

"It allows me to run more businesses. I want to acquire more companies so I can use Wonderly. I'm confident I don't need to spend so much time in the business now." –Tarik