Wonderly vs. Roofr
Roofr promises 99% accuracy. Contractors are double-checking every report.
The aerial measurement tool was supposed to eliminate manual takeoffs. Instead, roofing businesses report facets missing and dimensions off by 2-3 feet — forcing them to verify everything by hand anyway. We built Wonderly for contractors who need automation that actually works.
Free until you get results. Go live in 48 hours.
Why people switch
Three things Roofr customers wish they'd known before signing up.
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Roofr doesn't include phone calls or a website.
Roofr's pricing page lists CRM, proposals, and scheduling — but phone calls and website hosting aren't offered at all. You'll need to buy a separate phone system and pay someone to build your site, or use another platform entirely. That's two more bills and two more logins just to run your business.
Wonderly includes phone, SMS, email, and a website builder in one platform. No extra software to buy or connect.
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Texting costs $49/month extra. Lead forms cost $125/month.
The $0 Starter plan doesn't include texting — that's $49/month added on, billed annually. Want to capture leads with instant estimates? That's another $125/month for the Instant Estimator add-on. The advertised $0 plan becomes $174/month before you've sent a single message.
Wonderly includes phone, SMS, email, lead forms, and scheduling for $0/month. AI automation is $395/month flat — no add-ons, no surprise charges.
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The free plan caps you at 5 automations and 2 users.
Roofr's Starter plan limits you to 5 automated actions and 2 team seats. Need more automations or want to add a third person? You're forced onto the $249/month Essentials plan. Growth doesn't just cost more — it forces you into a completely different tier.
Wonderly's free plan has no user limits and no caps on automations. Add your whole team and automate as much as you want without upgrading.
Feature overview
Wonderly vs. Roofr in one glance.
The most important things you need to know.
Feature details
Here's a detailed look at Wonderly's features.
We know unpredictable pricing is stressful — that's why ALL AI features (Receptionist, Text, Automations) are included in one flat rate of $395/mo after the first 14 days. No surprises, ever.
The elephant in the room
But Roofr was built specifically for roofing contractors...
It was. And if aerial measurement and material ordering are your biggest bottlenecks, Roofr makes sense. But most roofing businesses don't lose jobs because they estimated wrong — they lose them because a lead called at 2pm on a Tuesday, got voicemail, and hired someone else by Thursday.
Roofing contractors who switch to Wonderly aren't looking for another industry tool. They want more jobs closed, fewer leads lost to slow follow-up, and a system that works while they're doing the actual roofing work.
Here's the real question: Do you need roofing-specific measurement tools, or do you need a system that stops leads from going cold while you're on a roof?
The math doesn't lie.
What a 5-person team costs over 2 years.
Wonderly
$0
Free forever. 5 seats included.
Need AI? Add $395/mo flat rate. $0 spent on platform fees
Roofr
$41,880
$349/seat × 5 people × 24 months
And that's their mid-tier plan.
$41,880 spent on platform fees
That's $41,880 you could spend on marketing, hiring, or literally anything else.
Time to get started
With Wonderly get set up in minutes
Set up Wonderly
in under 30 minutes
Most users know if it works for them in 20 mins.
Set up Roofr
That takes 2-3 days
Onboarding calls, training, configurations
Free until you get results. Go live in 48 hours.
FAQs
Common Questions
Everything you need to know about switching from Roofr
Wonderly replaces your CRM, business phone system, website builder, scheduling tool, email platform, texting service, invoicing software, and project management platform. Roofr only handles CRM, proposals, and basic scheduling — you'll still need separate tools like RingCentral for phone service, Squarespace for your website, and Monday.com for project tracking. Most contractors save $300-500/month by canceling 5-6 separate subscriptions when they switch to Wonderly.
Picture this: you're on a roof fixing shingles when a new lead calls. Wonderly's AI Receptionist answers, qualifies the lead, and books an appointment while you're working. Then AI automatically sends follow-up texts and emails until they respond. With Roofr, you get basic email templates and limited automated actions (5 on the free plan, 10-25 on paid plans), but most follow-up still happens manually. When you miss that call because you're elbow-deep in a repair, that lead is probably gone.
Wonderly's AI builds your website, sets up your CRM, configures your business phone, and creates your automations in about 20 minutes. Everything works together from day one because it's one platform. Roofr requires unlimited onboarding calls to get started, and you'll still need to set up and connect separate tools for phone service, website hosting, and project management. Most contractors end up paying agencies $5,000+ to connect everything properly — if it works at all.
Your business number is on your truck, Google listing, and business cards — you can't just change it. Wonderly lets you port your existing number and immediately adds AI Receptionist features that answer calls, qualify leads, and book appointments 24/7. Roofr doesn't include phone service at all, so you'll need to keep paying for RingCentral, Grasshopper, or another phone system separately. That's another $30-50/month you're still paying on top of Roofr's subscription.
When you close a deal in Wonderly, the project automatically kicks off with task lists, timelines, team assignments, and a client portal where customers can see progress and upload documents. It's like having a project manager built into your CRM. Roofr stops at proposals and invoicing — once you close the deal, you're back to managing projects with spreadsheets, texts, and phone calls. Most contractors don't realize they need project management until they're juggling five jobs and losing track of what's due when.
You don’t have time to figure out software. You shouldn’t have to.
Set Wonderly up in 20 minutes. Free forever.
No credit card. Go live in 15 minutes.