> For the complete documentation index, see [llms.txt](https://www.wonderly.com/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.wonderly.com/help/wonderly/wonderlys-navigation/my-business-navigation/business-info-navigation.md).

# Business info navigation

### Business details

* **Core Business Profile** — Set up your business information.
* **Business Name** — Your business's identity in Wonderly.
* **Business Type** — The category or industry your business operates in:
  * Restaurant.
  * Retail.
  * Service.
  * Healthcare.
  * Professional Services.
  * Technology.
  * Education.
  * Other.
* **Website** — Your business's website URL.
* **Address** — Your physical business location.
* **Add Address button** — Add multiple business locations if you have multiple offices or branches.
* **Timezone** — Your business's local timezone.
* **Compliance** — Checkbox for legal and regulatory compliance.
* **Hours of Operation** — Business hours by day of the week.

### **Brand & Messaging**

* **Brand Elements** — Define your visual brand identity.
  * **Logo** — Your business's logo image that appears on ads and communications.
  * **Colors** — Your brand's primary and secondary colors used in ads, marketing materials, and communications for visual consistency.
* **Communication Details** — Define how your brand communicates.
  * **Brand Voice** — The tone and personality of your communication.
  * **Brand Vibe** — The overall feeling or energy your brand conveys.
  * **Target Audience** — Who your ideal customers are.
  * **Pain Points** — The problems your target audience experiences that your business solves.
  * **Value Proposition** — What unique value your business provides.
  * **Unique Selling Proposition** — What makes you different from competitors.
  * **Top SEO Strings** — Keywords and phrases for search engine optimization.
* **Services** — List and describe what you offer.
  * **Name** — The name of each service you provide.
  * **Description** — A detailed explanation of what the service includes and its benefits.
  * **+ Add Service button** — Allows you to add multiple services to your business profile.
* **Saves Changes** — Once you've filled in all fields, click this button to store your information so Wonderly can use it for ads, communications, and other features.

### **Compliance**

* **US SMS Registration (A2P 10DLC)** — Required if you want to send SMS campaigns, appointment reminders, or text notifications through Wonderly.
* **SMS Registration Indicator**:
  * **Verified** — Your business has successfully registered with the SMS carrier network and is authorized to send text messages to customers.
  * **Needs Set Up** — You have not registered for A2P 10DLC yet and cannot send SMS messages until this is completed.