# Ads manager overview #### What is Ads Manager? Wonderly's Ads Manager is a built-in advertising tool that creates Meta ad campaigns for your business using AI. You select a theme, add keywords related to what you want to promote, and Ads Manager generates ad copy and images pulled from your branding, services, and business information. All of it happens inside Wonderly. The result is a live Facebook or Instagram ad campaign driving traffic to your Wonderly website. For a business owner like Mike, who knows landscaping but has never touched an ad platform, Ads Manager turns "I should probably run ads" into a launched campaign in minutes.

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#### Why use Ads Manager? **Ask yourself:** 1. When your ads are running, do you know which specific campaign a new client came from? 2. When you check your ad results, do you know what percentage of those clicks actually turned into closed deals — not just form fills? Your business needs customers. To get customers, people need to find you online. Referrals and word of mouth are great, but they have a ceiling. Ads break through that ceiling by putting your business in front of people who have never heard of you before or have been on the fence and need that final push. **So why don't more business owners run ads?** Two reasons. They don't know how, and they think it costs too much. Running ads on your own means learning an ad platform, writing your own copy, designing your own images, figuring out targeting, and managing a budget with no guidance. That's a steep learning curve for someone who didn't start a business to become a marketer. The alternative is hiring a freelancer or agency, which can cost hundreds of dollars per campaign before a single lead comes through the door. So ads get pushed to the bottom of the list. The business stays dependent on referrals. And when a slow month hits, there's no pipeline to fall back on. **Ads Manager removes both barriers.** It removes the knowledge barrier. You don't need to learn an ad platform. Ads Manager walks you through a guided flow where you select a theme, add a few keywords, and the AI generates professional ad copy and images from the branding and business information already in your Wonderly account. You review everything and launch when you're ready. It removes the cost barrier. There's no freelancer to hire and no agency retainer to sign. The AI handles the creative work that would normally cost you hundreds of dollars per campaign. The result is a professional Meta campaign driving traffic to your Wonderly website, where your intake form, scheduling page, and AI Phone Agent are already set up to capture every lead that comes through. Your ads bring people in. Your Wonderly tools handle the rest. *** ### **What makes a good ad vs. a bad ad?** Running ads only works if the ads are good. A bad ad wastes your budget. A good ad brings in leads. Here's what separates them. To learn how to run campaigns, check out this article: How to create a great campaign.
Okay adBetter ad
ImageBlurry photo from your camera roll, no brandingClean, professional image that reflects your business
CopyGeneric text like "Call us today for a free quote!"Specific message tied to a service, season, or problem your customer has
AudienceEveryone within 50 milesHomeowners in your service area who match your ideal customer
GoalNo clear next step for the viewerDrives the viewer to a landing page where they can take action
Say a business owner posts a photo of a finished job with the caption "Best service in town, call now." That's a bad ad. It doesn't say what they offer, who it's for, or where to go next. A good ad shows a professional image tied to a specific service, speaks directly to the right customer, and sends them to a website where they can take action immediately. Ads Manager is built to produce the good version. It generates professional creative from your business profile, lets you define your audience and budget, and points every click to your Wonderly website where your other tools pick up the lead. *** ### How Ads Manager works Every ad campaign comes down to four things: what people see, who sees it, what you spend, and whether it's working. Ads Manager is built around each one so you can run effective campaigns without needing to become an expert from scratch. **Creative** Every ad needs copy and images. These are the first things a potential customer sees, and they determine whether someone stops scrolling or keeps moving. Professional creative builds trust. Generic or low-quality creative gets ignored. Ads Manager generates ad copy and images using the branding, services, and business information already in your Wonderly account. You start by selecting a theme and adding keywords that describe what you want to promote. The AI produces creative tailored to your business from there. You can approve, reject, or edit every piece before the campaign goes live. **Audience** An ad only works if the right people see it. A landscaping company targeting renters in another state is spending money with no return. Defining your audience means your budget goes toward people who are actually in your service area and likely to need what you offer. Ads Manager lets you set your audience when building a campaign. You define who sees your ad based on factors like location and age so every dollar works toward reaching the right people. **Budget** Without a clear spending limit, ad costs can grow quickly with little to show for it. Setting a budget before launch means you decide what you're comfortable spending and the campaign stays within that boundary. Ads Manager lets you set your daily budget upfront as part of the campaign setup. You control the spend from the start, with no surprises after the campaign is live. **Performance** A live campaign is not a finished campaign. Knowing how your ads are performing tells you whether to keep spending, make changes, or try a different approach. Running ads without tracking results is guessing. Ads Manager shows you how your campaigns are performing so you can make informed decisions. If something is working, you let it run. If it's not, you can pause the campaign or edit the creative, audience, or budget at any time. **Where your leads land** Every campaign you launch through Ads Manager points traffic to your Wonderly website. That means the leads your ads generate arrive where your intake form, scheduling page, and AI Phone Agent are already set up to capture them. Your ads bring in the lead. Your Wonderly tools handle the follow-up. Ads Manager currently supports Meta campaigns, which means your ads run on Facebook and Instagram.