CPM Cost & Impressions Calculator

Enter any 2 values and instantly calculate the third: CPM, total cost, or impressions.

Enter any 2 values. We calculate the 3rd instantly.

CPM ($)

Cost per 1,000 impressions (whole number).

Total Cost ($)

Total spend for the campaign segment (whole number).

Impressions

Total ad views (whole number).

How the formula connects

Fill in any 2 fields above — the 3rd will calculate instantly.

Total Cost

$ —

= (

Impressions

—

/ 1,000 ) x

CPM

$ —

Cost = (Impressions / 1,000) x CPM

All displayed values are rounded to whole numbers for readability.

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